Go Fug Yourself isn’t about drifting or secondhand style; it’s a celebrity fashion blog, and the very idea of “celebrity” couldn’t be further from the concept of real-life, everyday dressing. But despite that, Go Fug Yourself has surprisingly influenced the way I think and write about style. It’s also downright hilarious—if you’re in need of a good laugh, just dive into the blog’s inventive, insightful, and witty commentary.
The comments section is another pleasant surprise. Unlike the usual internet discourse, it’s mostly free from meanness and full of thoughtful, varied opinions. It’s like a rare oasis of civility in the often toxic wasteland of online comments. What’s more, Go Fug Yourself consistently showcases a diverse range of celebrities, reflecting a variety of races and ethnicities. While Heather and Jessica, both white women, have their own perspective, they do an admirable job of addressing issues like racism, sexism, and other societal biases in their coverage.
What I find particularly useful—style-wise—are the detailed descriptions Heather and Jessica provide about the clothes. They break down what works and what doesn’t in a way that’s accessible and educational. I’ve picked up a surprising amount of fashion vocabulary: terms like “illusion netting” and unique Fug phrases like “scrolldown fug” or “NAB” (you can find a glossary on the site). It’s like a fashion masterclass that doesn’t require any previous knowledge to understand. Reading through the comments section, you’ll find Fug Nationals explaining their reactions, which helps refine your own preferences. You’ll start saying things like, “Oh, that’s why I loved or hated this look,” and this thought process inevitably spills over into your own wardrobe choices—whether or not you’re ever attending a glamorous red carpet event.
For those who might not care much about celebrity fashion, there’s still Fugs and Pieces, a weekly feature that’s basically a curated roundup of thought-provoking articles, pop culture gems, and interesting trivia. Want to know what makes a great Fashion Week photo? Curious about Justice Ruth Bader Ginsburg’s life advice? Or perhaps you’re interested in learning about Pakistan’s baseball team or a rising designer from Cameroon? Or maybe you just want to bask in the fact that Golden Girls action figures now exist? Fugs and Pieces delivers all of this and more.